The more you engage with them, the more likely you are to develop your brand. Engage with customers by following them, liking, and commenting on their content. Considering how users have already followed your competitor, they represent a high-quality audience that could become your brand’s ambassadors. You can steal followers from your competitors by engaging with them. According to research by sprout social, in the pre-COVID era, the best time to post on Instagram was at 11 AM on Monday, Tuesday, and Friday, and 2 PM on Tuesday. Post Your Content at the Right Timeĭoing this will ensure increased visibility for your brand. The more relevant users find your hashtags, the more likely they are to follow your brand. Use branded hashtags (hashtags specific to your brand) or hashtags relevant to your target audience. Hashtags can introduce your content to a brand new audience. You can also add relevant hashtags to your bio to further pique the interest of visitors. The bio should also include a link to your website or the latest content for easy accessibility. The bio gives people an idea about what your brand is all about. In a way, it’s like a homepage of your brand. Take Advantage of Your BioĪ warm and engaging bio is the first thing people see when they get to your Instagram page. How to Increase Followers on Instagram Tip #1. Trend #5: Use of AR FiltersĪugmented Reality (AR) filters are becoming a popular tool for brands to enhance customer engagement and promote their products in a fun and interactive way. Trend #4: ReelsĪs Instagram's answer to the rise of short-video content, Reels allow businesses to express creativity and engage users with short, catchy video clips. Shoppers can browse and purchase products with simple taps, streamlining the shopping process. This feature has transformed Instagram into a retail platform, enabling businesses to sell their products directly through the app. These influencers can promote products or services to their audience, providing brands with increased visibility and credibility. Trend #2: Influencer Marketingīrands increasingly collaborate with personalities with sizable and engaged Instagram followers. It's an excellent tool for showcasing behind-the-scenes content, promoting limited-time offers, or conducting live interactions. This feature allows businesses to share engaging content that lasts 24 hours with their audience. Latest Trends In Instagram Marketing Trend #1: Instagram Stories Let us look into the top Instagram marketing trends followed by way to increase followers. Instagram is a platform that’s rife with potential. With more than a billion users, Instagram gives your brand an audience that can consume your content and transform them into brand influencers, ambassadors, and even customers. Instagram is one of the most popular social media platforms in the world.
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